marketing

*This blog is part of the September Thought Leader newsletter. Wondering how to let the world in on your awesome firm culture? We’ve got your back. Sharing your work vibe…

If you’ve ever wondered if digital marketing for accounting firms is necessary to your firm’s success, let me throw you a hypothetical scenario… Let’s say I need tax and accounting…

This blog is part of the August Thought Leader newsletter. As I tried to figure out what to write for this month’s Thought Leader, it occurred to me that we’ve…

*This blog is part of the July 2023 Thought Leader newsletter “It takes money to make money,” they say. On most fronts, ‘they’ are correct, but the handy-dandy internet offers…

*This blog is part of the April 2023 Thought Leader newsletter You’re almost there, modern accounting firms! Tax Day is within reach—you just have to buckle down for the final stretch….

We talk a lot about company culture and how it impacts overall job fulfillment and morale. When you work in a positive, collaborative workplace where you feel valued and respected,…

Tax season—AKA the perpetual workday that starts at 8 a.m., January 1, and ends at midnight, April 18—is not a convenient time for accounting firms to optimize their online presence….

Did you know that 91% of people who make New Year’s resolutions don’t keep them? In fact, studies show that only 9% of people successfully keep their New Year’s resolutions….

Let’s face it. Tax season is a marathon.   And in this post-pandemic world, it’s a marathon we need to prepare for differently than before. As staff leave for firms…

If you’ve wondered about what Rootworks membership entails, you’ve come to the right place! Maybe you’re an accounting firm owner, struggling to create consistent year-round revenue. Or maybe you work…

In part one of this article, we walked you through the basics of marketing (starting with the four P’s), talked through analyzing your current marketing process using a SWOT analysis,…

Marketing is the heartbeat of an organization. It’s knowing what your ideal client needs and providing stellar products and services to gratify those needs. It tells a story to capture…