Sharing your firm’s culture on social media: Tips and perks

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Last Updated October 25, 2023

A diverse group of workers gather close together to take a group selfie.


*This blog is part of the September Thought Leader newsletter.

Wondering how to let the world in on your awesome firm culture? We’ve got your back.

Sharing your work vibe on social media isn’t just about cool pics—it’s a way to amp up your brand, hook in followers and attract top talent.

Social media tips

Check out these quick tips for mastering the culture-sharing game and reaping those business benefits.

  • Keep it real. First things first: Keep it authentic. Show what’s cooking behind the scenes—your team, the daily hustle and those moments that shout your values.
  • Spin a story. Everyone loves a good story. Share wins, team hangouts and even the little battles you’ve conquered. Stories make your brand more relatable and draw connections in.
  • Lights, camera, action. Facebook videos or Instagram reels are gold for culture sharing—your culture’s BFF, if you will. Take followers on a tour, share employee shoutouts or tease upcoming events.
  • Cheer the wins. Got milestones or victories? Celebrate them! Share growth stories, success stories and pivotal moments that have shaped your firm’s identity.
  • Chat it up. Respond promptly to comments, messages and mentions on your culture-related posts. Engage in conversations with your audience and show appreciation for their involvement.
  • Stay in sync. Keep things steady with a posting plan. Be consistent in style and voice, so your culture shines through like a beacon.

Perks of social media

So, what are the perks I mentioned in the title? Here are just a few:

  • Brand swagger. Culture-sharing makes your brand come alive and connects you with a community that digs your vibe.
  • Team mojo. Boost your team’s spirits by showing off your culture. Happy employees can become your cheerleaders, helping you hire and keep the gang together.
  • Talent magnet. Showcasing your culture is like putting out a “We’re cool” sign. Prospects who feel a kinship with your style will want in.
  • Uniqueness wins. You’ll stand out in a sea of sameness. Sharing what sets you apart can win loyalty and market reputation.

The bottom line? Sharing your firm’s culture on social media is a game-changer. By giving your community a peek behind the scenes, you create a buzz, build trust and bring your brand to life. So, jump in and start sharing—your business will thank you!

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