Chris Rund

Like a big, extended family reunion—that was the scene at the Sarasota Ritz-Carlton November 29–December 1, as the annual Rootworks Inspire Conference 2022 returned from two years in cyberspace. More…

In part one of this article, we walked you through the basics of marketing (starting with the four P’s), talked through analyzing your current marketing process using a SWOT analysis,…

Marketing is the heartbeat of an organization. It’s knowing what your ideal client needs and providing stellar products and services to gratify those needs. It tells a story to capture…