DESIGNED FOR THE NEEDS OF EACH OF THE MULTIPLE CHANNELS THROUGH WHICH COMPANIES SELL
Channel management serves as one of the most critical ways that a company can better serve its customers and establish competitive advantage. Customer satisfaction is not solely achieved through a superior product. Establishing and leveraging a targeted channel strategy enables companies to align their supply chains with customers’ requirements—and to do so profitably. But today’s complex distribution systems make this a challenging task.
Addressing the needs of sales and marketing organizations, i2 Total Channel Management provides a set of business processes—enabled by a combination of software and services—that drives profitable revenue growth. The collection of workflows addresses specific business functions within sales and marketing including brand management, key account management, and customer order fulfillment. The solution is designed for the needs of each of the multiple channels through which companies sell, including the web and tier-one retailers, as well as other retailers, distributors, and dealers.
Features and Benefits | Engagement Models | Customer Results | Literature and Downloads | News and Events
- Leverage the web to communicate with and better understand the end customer
- Utilize data from key accounts to better service the account and the end customer
- Collaboratively plan and allocate supply to dealers and non tier-one retailers to reduce cost of service
- Proactively manage their brand across all channels and customer
“i2 provides a total business solution that drives a superior customer experience through our Web channel across all customer segments, and delivers the efficiencies our business requires. i2’s Center for Supply Chain Operations Management has been a key driver in our efforts to gain operational efficiency and improve customer experience.”
—Ajit Sivadasan, Vice President of Global eCommerce, Lenovo
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Want to learn more? Contact Us, call +1-800-800-3288, or contact your nearest i2 sales office.
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