DESIGNED FOR THE NEEDS OF EACH OF THE MULTIPLE CHANNELS THROUGH WHICH COMPANIES SELL
Multi-Channel management serves as one of the most critical ways that a company can better serve its customers and establish competitive advantage. Customer satisfaction is not solely achieved through a superior product. Establishing and leveraging a targeted channel strategy enables companies to align their supply chains with customers’ requirements—and to do so profitably. But today’s complex distribution systems make this a challenging task.
i2 Multi-Channel Management enables companies to:
Leverage the web to communicate with and better understand the end customer
Utilize data from key accounts to better service the account and the end customer
Collaboratively plan and allocate supply to dealers and non tier-one retailers to reduce cost of service
Proactively manage their brand across all channels and customer
Addressing the needs of sales and marketing organizations, the i2 Sales and Operations Management Suite provides a set of business processes—enabled by a combination of software and services—that drives profitable revenue growth. The collection of workflows addresses specific business functions within sales and marketing including brand management, Collaborative Customer Management, and customer order fulfillment. The solution is designed for the needs of each of the multiple channels through which companies sell, including the web and tier-one retailers, as well as other retailers, distributors, and dealers.
“i2 provides a total business solution that drives a superior customer experience through our Web channel across all customer segments, and delivers the efficiencies our business requires. i2’s Center for Supply Chain Operations Management has been a key driver in our efforts to gain operational efficiency and improve customer experience.”
—Ajit Sivadasan, Vice President of Global eCommerce, Lenovo
i2 Multi-Channel Management focuses on three key functions.
Want to learn more?
at 877.926.9286, or contact your nearest i2 sales office.
Featured Case Study
Linking Panasonic to Retailers in the Value Chain
Using Demand Planner and Supply Chain Planner,
Panasonic has shot to the top of the consumer electronics
industry in terms of customer service.
On-time delivery for major customers has increased
to 84 percent, and the in-stock percentage stands at
90 percent, the highest of any home electronics
manufacturer. Those results have not been lost on
Panasonic’s customers.
“There are several dealers who are coming up with
scorecards, rating what they believe is their internal
satisfaction with Panasonic’s performance,” Aguilar
said. “We are scoring much higher than we have in
the past, prior to our i2 implementation.”
